Foundr Ecommerce Masters 2020
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FOR EXISTING ECOMMERCE ENTREPRENEURS
5 DIFFERENT INSTRUCTORS. 5 DIFFERENT
ECOMMERCE SUPER POWERS.
JUST ONE IS ENOUGH TO
SCALE ANY STORE!

5X BEHIND-THE-SCENES
STRATEGIES FROM THE WORLD’S
FASTEST-GROWING ECOMMERCE BRANDS
AS FEATURED IN:

$85 MILLION IN FACEBOOK AD SPEND…
2 SHOPIFY BUILD-A-BUSINESS WINNERS…
$1 MILLION-DOLLAR DAY USING INFLUENCERS…
$20 MILLION GENERATED FROM EMAIL MARKETING…
3 MILLION UNITS SOLD AND SHIPPED TO 100+ COUNTRIES…
AND CO-FOUNDER OF A $60 MILLION DOLLAR LUGGAGE STARTUP…
This remarkable resume belongs to the team of instructors inside Ecommerce Masters! For the first-time in Foundr history, 5 world-class entrepreneurs have teamed up to reveal their brand new “5 Core-Driver Method” for how they grew their online stores to 7-figures!

JUST ONE TACTIC IS ENOUGH TO SCALE
ANY STORE TO THE NEXT LEVEL…
If you have an existing ecommerce store that’s already making sales, we genuinely believe this might be the most No-brainer opportunity you’ll ever see from us.

While also being completely risk-free since it’s backed by our 365-day Foundr Guarantee. But first, let us tell you why we’d even say it’s a no brainer…

Because the truth is, if you have an existing store that’s making sales, the hardest and most uncertain work is already behind you! And while we’re not saying it’s all just “easy money” from here….

We are saying that validating your idea, getting product manufactured, and processing your first hundreds or thousands of sales…that’s where the most momentum and “guesswork” is typically required. Because once you’ve done that…

SCALING TO 7-FIGURES
CAN ACTUALLY BE SIMPLE…
Yes, going from $50,000 or $100,000 in sales to hitting your first $1,000,000 can actually be simple! No overwhelm, high-risk strategies, or mortgaging the house required when you have a proven roadmap to follow.

Especially one that’s worked for multiple founders, multiple times.

In fact, did you know there are even countless One-product stores that have hit the one million-dollar per year mark? With just one single product!

Here’s just one example from Inc. Magazine about a unique phone charger.

Yet if scaling can be so simple that even One-product stores can do it, what’s stopping others from doing it too?

Well from our team’s experience working with more than 6,500+ ecommerce entrepreneurs inside our own beginner Start & Scale program, the culprit is typically what we call “scaling overwhelm”.

WHY THE “KNOW IT ALL” GURU
KNOWS NOTHING AT ALL
This guru says only use Facebook ads…
This one says you just need his special funnel…
While this one says it’s all “dead” and only his new software will save you.

Causing entrepreneurs to waste time and money by trying too many things at once.

When in reality, just one well executed scaling strategy would be more than enough to hit their 7-figure target with more Take-home profit than ever before.

And the truth? While the “Know-it-all guru” might try to sell you on it, most legit entrepreneurs who’ve scaled 7 and 8-figure ecommerce stores multiple times DO NOT simply “try everything”.

Each typically has one main “scaling superpower” they’ve leveraged again and again to first hit the million-dollar mark.

ECOMMERCE MASTERS
THIS IS YOUR
CHANCE TO LEARN FROM
THE BEST

Which is why we decided to do something we’ve never done and create this one-of-a-kind advanced ecommerce program.

Instead of using just one “Know-it-all guru” who simply pretends they have all the answers…

We’ve brought in 5 world class ecommerce founders and had each one do a deep-dive into their very own “scaling superpower”. It’s like getting 5 different advanced ecommerce courses all in one 9 hour monster course!

And just one could double or triple your business. But just to be clear…

IT’S NOT ONE OF THOSE COURSES THAT PROMISES YOU SOMETHING FOR NOTHING. DEDICATED WORK AND FOCUS IS INVOLVED…
It’s NOT about hundreds of complicated strategies or how to “hack” the newest bright and shiny object…
It’s NOT about how to just run Facebook ads and have this inflated revenue number but little to no profit to show for it…
And to be honest, It’s NOT just about revenue…
Instead this course is about growing your business, impact, and take home profit so you can both make a bigger difference and can finally live the kind of freedom-driven life you dreamed of when you first became an entrepreneur.

ABOUT FOUNDR’S NEW COURSE:
ECOMMERCE MASTERS
“THE 5 CORE-DRIVER METHOD
FOR SCALING TO 7 FIGURES”

INCREASED PROFIT MARGINS
More profit per transaction. Do this and you can both scale faster and take home more for yourself. Inside this course the “5 Core Drivers” are all synchronized around one goal, increasing sales while increasing profit margin at the same time.

7-FIGURE SCALING MADE SIMPLE:
No more overwhelm or feeling like you need to try everything. Ecommerce Masters was designed for you to pick the core driver which best aligns with your current business and use it to scale. Just one of them can be used to double or triple your sales.

DIVERSIFY REVENUE & REDUCE RISK:
Feel too reliant on Facebook for your store revenue? Tired of their constant ad disapprovals or unannounced changes. Take control of your revenue streams by using the other core drivers and reduce your risk and headaches.

ECOMMERCE MASTERS
SIMPLE, ACTIONABLE, & PROVEN
SCALING STRATEGIES FOR ECOMMERCE GROWTH
DRAMATICALLY INCREASE YOUR AOV (AVERAGE ORDER VALUE).
NEGOTIATE BETTER MARGINS ON YOUR PRODUCTS.
SELL MORE TO YOUR EXISTING CUSTOMERS.
AND KEEP MORE OF WHAT YOU MAKE.
INTRODUCING YOUR INSTRUCTORS

ECOMMERCE
MASTERS
SCALING WITH FACEBOOK ADS WITH
NICK SHACKELFORD:
Nick is a world class expert in paid media and a multi-time founder specializing in scaling stores through Facebook Ads. All in, he’s spent upwards of $85M in Facebook Ads across multiple industries!

Nick has been involved with over 150 direct to consumer brands, many being in the $10M-$50M range. He currently operates three businesses that feed into one larger mission of empowering entrepreneurs to build their dreams. Oh, and he’s also the one who popularized the fidget spinner!

FACEBOOK SPEND: NICK IS ROUTINELY TRUSTED WITH TENS OF MILLIONS OF DOLLARS WORTH OF AD SPEND ON FACEBOOK.

MEET NICK

NICK WITH HIS PARTNER, SHANICE

TEACHING FACEBOOK ADS FOR FOUNDR

NICK WITH HIS FRENCHIE
SCALING WITH ADVANCED INFLUENCER MARKETING WITH
GRETTA VAN RIEL
Along with running a leading Influencer Marketing platform that’s already linked more than 8,000 influencers to brands, Gretta has helped pioneer influencer marketing to scale 4 of her own brands beyond 7-figures in just 4 years flat. She’s won the Shopify Build a Business award, had $1M dollar days, and knows the influencer game better than anyone we’ve ever met.

Inside Ecommerce Masters she dives into her own YouTube influencer acquisition strategy, her Influencer Funnel, and even how to manage more than a thousand influencers at once!

SHOPIFY BUILD
A BUSINESS WINNER

GRETTA’S $1 MILLION DOLLAR DAY AT THE 5TH WATCHES.

GRETTA ATTENDING AN NYC MEDIA TOUR OF 1 OF HER 4 BUSINESSES- THE 5TH.
MEET GRETTA

GRETTA SPEAKING AT RESONATION WOMEN CONFERENCE IN JAKARTA, INDONESIA.

GRETTA TEACHING ADVANCED INFLUENCER MARKETING FOR FOUNDR.

GRETTA’S SKI TRIP WITH HER PARTNER AT LAKE TAHOE.
SCALING WITH SUCCESSFUL
NEW PRODUCTS WITH
ROB WARD
Rob successfully bootstrapped Quad Lock from 0 to $9M dollars in just four years and today has sold millions of units shipping to over 100 countries. With more than 80 different sku’s, his products are featured on the Apple website and by people like Kylie Jenner and Olympic cyclist Chris Froome.

He’s a Shopify Build A Business Winner and an absolute genius at scaling stores using new products. One of the biggest leverage points for any online business!

SHOPIFY BUILD
A BUSINESS WINNER

QUAD LOCK’S PRODUCTS ARE SO HIGHLY TRUSTED THAT THEY ARE EVEN SOLD BY APPLE – ONLINE AND IN RETAIL STORES.
ROB’S PRODUCTS ARE SO POPULAR THAT EVEN KYLIE JENNER USES THEM (THIS WAS NOT A SPONSORED POST).

KYLIE JENNER USING ONE OF ROB’S QUAD LOCK CASES IN A NON-SPONSORED POST.
MEET ROB

ROB ON A SHOOT DAY FOR QUAD LOCK.

ROB TEACHING HOW TO SCALE YOUR SKUS

ROB AT DELOITTE’S TECH FAST 50 AU AWARDS WHERE QUAD LOCK CAME IN 25TH
SCALING WITH ADVANCED
OPERATIONS, MANUFACTURING,
& SUPPLY CHAIN WITH
RICH LI
Rich is the co-founder of luggage startup July and online furniture retailer, Brosa. Within nine months, July secured $10.5M in funding and is on track to achieve $5M of revenue in its first year of operations. Meanwhile Brosa, has become Australia’s biggest online furniture retailer worth over AU$50M.

As a Chinese native, Richard has deep networks in China and wider Asia and has supply chain capabilities and knowledge unlike anyone we’ve ever seen. He’ll help you set up your operations so scaling is streamlined simplicity instead of mass chaos.

RICH LI AND HIS COFOUNDER ATHAN DIDASKALOU. IN THE NEWS FOR THEIR LATEST COMPANY, JULY.

EVERYONE IS TALKING ABOUT RICH’S LATEST ECOMMERCE VENTURE, JULY.
MEET RICH

WITHIN NINE MONTHS, RICH’S COMPANY JULY SECURED $10.5 MILLION IN FUNDING.

RICH LI TEACHES YOU HOW TO NEGOTIATE WITH MANUFACTURERS.

RICH LI AND HIS CO-FOUNDER.
SCALING WITH MULTIMILLION DOLLAR
ECOMMERCE EMAIL MARKETING WITH
CHASE DIMOND
Chase has sent hundreds of millions of emails for his 7 and 8 figure ecommerce clients as well as his own brand and generated more than $20M in email attributable revenue. He’s helped brands like The Chive, IBEX, Original Grain, TUSHY, and Vinyl My Please all grow their business using email.

Armed with unique experience in almost every aspect of email (from ecommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between), he’ll help you maximize the #1 revenue generator for all online businesses, your email list.

OVER THE LAST YEAR, CHASE’S EMAIL STRATEGIES GENERATED $1.5 MILLION DOLLARS FOR ONE HIS CLIENTS (37% OF THEIR TOTAL REVENUE).

CHASE’S 19-MONTH OLD AGENCY HAS DRIVEN OVER $25 MILLION IN EMAIL REVENUE FOR HIS CLIENTS.
MEET CHASE

WHAT’S WAITING FOR YOU
INSIDE “ECOMMERCE MASTERS”
MODULE 01
MODULE 02
MODULE 03
MODULE 04
MODULE 05
MODULE 1
SCALING WITH FACEBOOK ADS – NICK SHACKELFORD
In this module you’ll discover everything you need to know to scale your store using Facebook ads. From launching new products and finding your perfect audience right from the start, to powerful retargeting strategies that can change everything for you, it’s all here waiting for you.

The little-known Facebook ads strategy Nick used to help a new store do $10.5M in only 32 days!
After millions of dollars in testing, here’s the absolute “perfect price point” for cold traffic impulse purchases.
Where 80% of your Facebook ad spend should be going…
Over 50% of your conversion rate is based on your ad creative! Here’s a step-by-step process for creative that converts on cold traffic…
MODULE 2
SCALING WITH NEW PRODUCTS – ROB WARD
In this module you’ll learn how Rob successfully adds products to his store that customers are begging to buy. Plus he shows you how he finds entirely new markets for existing products.

Rob’s proven 3-part “Product Success Formula” for selling massive amounts of new products without all the time wasting and costly guesswork!
Onboarding products vs complimentary products. Why knowing the difference can be the “unlock” in rapidly scaling a store with diverse revenue streams…
The “2-Step Market Validation Process” Rob uses to easily place existing products into new markets and tap into a whole new segment of customers…
Why you should not be using “percentage margin” when selecting the price point for your product. Here’s how to use “dollar margin” pricing instead to scale faster…
MODULE 3
SCALING WITH ADVANCED OPERATIONS – RICH LI
In this module you’ll master the 3 elements of supply chain: sourcing, production, and logistics. You’ll be able to negotiate better margins, terms, and scale your business by moving faster than your competition.

Why using Alibaba or going to tradeshows works, but is not the most efficient and cost effective way for finding the “best match” suppliers…
The “Double Spy Framework” for consistently negotiating the most aggressive and fair price with any supplier. And why you must remember that your down payment is 100% negotiable!
How to accurately calculate your contribution margin so you know exactly how much money you can be spending on marketing, product, etc…
The top questions all store owners should be asking their carrier to get the best price possible when shipping goods…
MODULE 4
SCALING WITH ADVANCED INFLUENCER MARKETING – GRETTA VAN RIEL
In this module you’ll discover the advanced influencer marketing strategies Gretta has used in her business to create millions in both sales and followers. From Instagram to Youtube, you’ll now be able to create a network of influencers who can drive traffic and views to your store every single day.

How Gretta created a “4-Stage Influencer Funnel” to increase sales on her stores!
The #1 mistake most store owners make again and again when finding influencers to work with their brand
Gretta’s “Sweetener Framework” for building rock-solid relationships with influencers that can lead them to lowering their rates and being super easy to work with…
The right way to use YouTube influencers for evergreen traffic and store visits, day after day…
MODULE 5
SCALING WITH MULTI-MILLION DOLLAR EMAIL MARKETING – CHASE DIMOND
In this module you’ll learn how to make more money from every single one of your subscribers and customers using proven ecommerce email marketing strategies. Much of what you’ll learn inside this module is around automations, meaning you set it up once and it drives sales for you everyday till you change it.

The 3 “must-have” automated email flows that run on autopilot 24/7/365 to help scale your store…
A simple abandon cart email that started generating $4,000 each month in “saved sales’ as soon as Chase’s client began implementing it…
How to use email to instantly reduce your refunds and return rate…
How to use a “Replenishment Flow” to drive repeat purchases from your existing customers without over emailing or annoying your list…

WHAT YOU’LL GET WHEN YOU TRY
ECOMMERCE MASTERS TODAY
5 EASY-TO-FOLLOW TRAINING MODULES
62 VIDEO LESSONS
MORE THAN 9 HOURS OF IN-DEPTH ADVANCED ECOMMERCE TACTICS
PROFESSIONALLY PRODUCED WORKBOOK
ON SCREEN SOFTWARE DEMONSTRATIONS
BY JOINING TODAY
YOU’LL ALSO RECEIVE INSTANT ACCESS